Webservations - the Canvas Dreams blog

It may sound funny, but "organic SEO" is a real term and completely unrelated to the green/organic/sustainable movement.

The concept behind "organic SEO" is one which occurs naturally (not through automated or computer driven analyses and procedures, or paid advertising). The idea is that as a Web site grows and its content becomes richer, the site grows and along with it, the importance/value of its keywords and terms. This is as opposed to manufacturing thousands of pages with keyword-slammed content in hopes of artificially boosting the SEO of the site.

Setting up a Web site structure in the first place to allow for growth, such as sections (imagine a newspaper or journal) which can expand to include hundreds of articles written over time, is one such example of how organic SEO can be accomplished. With all the content tying together, the Web site's overall pagerank and content value will naturally increase.

Pagerank, as Google defines it, is largely driven by the number of pages linking to pages of your site. So as content increases on your site, and the value of that content increases, more people will be likely to link to pages containing good content. This all happens not through automated processes, but a natural or organic method of time, viral interest, and word-of-mouth.

There's the analogy -- organic and viral. It implies a natural progression that occurs through just doing the right thing, and doing it consistently: providing good, new, fresh, interesting content for your readership.