Search Engine Marketing

If you ever wonder why certain Web sites are listed at the top of search engines, but not yours...

If you think your Web site traffic is good, but you want to make it even better...

If you are interested in marketing your Web site to bring you added business...

Then you need SEO.

Search engine optimization (SEO) is a careful set of processes involving keyword research, Web page and meta tag analysis, Web site editing, and search engine submission. The goal of this process is to improve your Web site's "page rank" (the placement of your site in the results pages of various search engines).

At every step of the way, Canvas Dreams has the tools, knowledge, and experience to effectively apply SEO to your Web site.

The following describes the different components of a custom Web application. We invite you to contact us to schedule a one-on-one meeting about your SEO needs.

1. Keyword Research

This first step involves researching keywords; those that best describe your Web site and those that are most commonly used by your target customer base. "Keywords" are short words or phrases that help match a web site to a search engine user who performs a search using those same phrases.

Think about your Web site, including its theme, content, and direction. Consider the type of user who will get the most out of your site. How should that person find your site? If you made a list of search phrases that would most accurately describe your site, what would those phrases be? These questions all point towards developing a set of keywords that should be found throughout your Web site pages and code. With the keywords placed throughout your site, you increase your chances of having a search engine index your Web site so that it is found by people who use those search phrases.

What's more, it is also important to identify the keywords that are being used by your competitors, so that your Web site appears in search results alongside your competition. By researching keywords not only for your site, but also for your particular industry as a whole, Canvas Dreams quickly builds a set of the best keywords that should be placed throughout your Web site.

2. Web Page and Meta Tag Analysis

The next step involves examining your Web site's pages to analyze and identify problems with their content. This includes such things as keyword loading or not enough keyword density, improper HTML code or Javascript, and ineffective meta tag usage and content.

"Meta tags" are hidden code found in every Web page and are vital for ensuring your Web site is scanned and indexed by the top search engines. Meta tags help describe a page to search engines. The two most important meta tags are the keyword tag (which identifies search phrases that should be used to find the page) and the description tag (which provides a description about the page when it appears on search engine results). Without the proper content for these two tags, your page may get overlooked, or worse, blacklisted from certain search engines.

The content of your pages is also extremely important. Keywords and descriptive phrases found in the meta tags should also appear throughout the visible portion of your page (the part of the page that is displayed when viewed by a web browser). This is referred to as "keyword density". A page with low keyword density probably will not be indexed with those keywords, whereas a page with too high of a keyword density may be blacklisted because the keyword is used too many times.

Canvas Dreams uses state of the art analysis software that examine your Web pages as if by actual search engines. Our software immediately flags any errors in the meta tags or content of your site and suggests ways to correct the trouble areas.

3. Web Site Editing

With the set of researched keywords and problems identified on your Web site, the real work begins. With more than a decade of experience working with all major Web scripting languages Canvas Dreams can readily work with all of your Web site files. We re-engineer the usage and placement of keywords in the page title, meta tags, visible content, and hidden portions of your Web pages and scripts.

All our work is checked against our SEO tools to ensure proper keyword placement and density. Then a final report is generated for your review, so you can see for yourself what we did to resolve the issues with your Web site.

4. Search Engine Submission

Finally, once your Web site has been optimized, Canvas Dreams submits your Web site to the top search engines and checks its status every few weeks over a three-month period, to ensure your site has been indexed and is gaining prominence.

We may opt to perform additional keyword research if we feel there is still room for improving your rankings. When the search engines come by your site on the next pass, they will index the revised search terms, and we can again perform a review several weeks later.

Conclusion

SEO is a vital process to ensuring your business success online. Canvas Dreams understands that no matter how well designed your Web site may be, without the right optimization in place, Web users are going to have a hard time finding your site among the hundreds of search engines. We have the answer to your needs.

Contact us to learn more about our SEO services, and how we can help your Web site get the best results possible.