Renewsing.com: The community of Canvas Dreams customers
Since November 2009, Canvas Dreams has worked on a curriculum-style
approach to educating others about "sustainable business". We have
since focused it down to what we have named The Three C's of Sustainability:
Conversation, Community, and Commerce
The idea is simple. Through conversation one builds trust and community, and
from community will naturally flow commerce. This approach rightfully embraces
the human connection as a core requirement for sustainable business. Through
a nurtured network of trust and community, a business can construct for itself
a closed-loop system to which it gives and invests in its supply chain and
clients, and from which it may draw sustainable commerce.
As a media company that is entrusted with the support and delivery of service
for thousands of Web sites, Canvas Dreams continuously manages information.
We also read lots of our customers' blogs. An idea hit us not long ago, that
we could help connect and promote our customers and their businesses to each
other, but also create a service that serves as an entry point to learning
about the community (our customer base) that we have nurtured over the years.
In preparation for the June 5-6, 2010 Seattle
Green Festival, we launched a new
service that to us encompasses everything we've been working
on: Renewsing.com.
Renewsing.com is a free, syndicated news service comprised entirely of blog
updates from our customers. The site provides an instant snapshot of our client
community through updated "summary" posts syndicated in real time
from customer blogs. At the end of each summary article is a link to the full
post on the contributor's Web site. No third-party advertising appears on Renewsing.com.
Why We Created Renewsing.com
As a Web host, Canvas Dreams continuously works to provide better service
and support to its clients. We constantly research new technologies, design
cleaner and more efficient servers, and take customer suggestions to heart
by putting them into action. It’s what any service provider does when
it cares about its customers and their wellbeing.
On this philosophy of customer service was founded Renewsing.com. Drawing
on core goals of sustainable business, Renewsing.com aims to connect members
of the Canvas Dreams community — our customers — while bringing
new awareness to their businesses by promoting their news and blog posts in
a comprehensive community service open to the larger public.
Designed to Drive You More Traffic
Beyond the quickly-growing reader base already visiting Renewsing.com, all
articles are resyndicated into brief Tweets on our Twitter
account. Following the site on Twitter is a great and easy way to get quick
updates on all content appearing on the site. Twitter posts are retweeted by
interested readers, further driving traffic to the site and your blog content.
Ultimately, everything we've implemented for Renewsing.com has been done for
a single purpose: to drive more traffic to our customers' Web sites and blogs.
How to Participate in Renewsing.com
Renewsing.com is open to all Canvas Dreams customers. All you need to participate
is to be a customer of our services and run an active blog, preferrably hosted
on our network (but not required). Then contact
us with the URL to your blog's RSS feed. We'll take it from there, scanning
your blog, categorizing your posts, and incorporating your "summary" headline
and contents of recent posts into our syndicated newsfeed service.
Whether you have a shared hosting plan, are a hosting reseller, run a dedicated
server, or colocate your equipment at our data facility, Renewsing.com is designed
for you. If you are a reseller or dedicated customer, your own customers can
even participate — simply let them know about this service and we can
assist you from there.
Renewsing.com is a simple service with great potential. If you are already
a customer of Canvas Dreams and haven't yet joined the service, we hope you
will consider enriching Renewsing.com by participating in this program. If
you are not a customer but would like to learn more, please contact
us and we'll be happy to answer any questions you have.
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